KEY SUMMARY
Your margin moved from 61.9% to 57.4%. Same work, less kept.
Based on 6 transactions and 6 expense records.
BUSINESS ASSISTANT
SRHORA Insights
Numbers translated into what you need to know.
MONTHS OF RECORDS
There is more waiting on your history
At 3 months: Margin direction, not just a single reading
WORTH WATCHING
WhatsApp keeps 91.0%, Shopee keeps 52.9%
Of that 38.1% gap, platform fees on Shopee account for 5.3% — RM 210.00. The rest is the mix of items sold on each channel and what they cost to make. Worth checking which items you are putting where.
WORTH WATCHING
Advertising spending rose to RM 900.00
It was RM 400.00 last period — up RM 500.00. If that spend is not bringing in more than it costs, it is the first place to look.
PROFITABILITY
Every RM 100.00 in sales generates RM 59.43 in profit.
Your current margin is 59.4%. That sits above the thin mark for your line of work.
COST ATTENTION
Advertising is your largest expense.
RM 900.00 was spent in this category. Check whether it is delivering a suitable return.